Our in-house brand LA PREZIOSA<\/strong><\/a> now comprises 17 collections, all of whose jewellery pieces are designed in South Tyrol and handcrafted from recycled gold in the family-owned workshop near Merano. LA PREZIOSA stands for elegant Italian design, the finest craftsmanship, and a contemporary spirit. The collections range from modern and timeless pieces to opulent high jewellery creations, as well as modern interpretations of traditional costume and hunting jewellery. Today, we are delighted to introduce the LA PREZIOSA – Puccinis Rose Collection.<\/strong><\/a><\/p>\n \u201cLA PREZIOSA means \u2018the precious one\u2019 in German. The aim of our collection is to capture special moments in life forever and allow them to shine in their most beautiful form. Jewellery is more than an accessory, more than design and functionality \u2013 jewellery is a companion, a reflection of one\u2019s personality,\u201d<\/em> says Hannes Gamper.<\/p>\n <\/p>\n With \u201cPuccini\u2019s Rose,\u201d LA PREZIOSA dedicates a poetic jewellery collection to the restored Puccini Theatre in Merano. Inspired by an Art Nouveau peony on the theatre\u2019s ornate ceiling, designer Hannes Gamper translates its elegance into filigree treasures crafted from 18-carat recycled gold, handmade in the South Tyrolean atelier. The collection bridges past and present and embodies the values of permanence, appreciation and art.<\/p>\n The latest creation by Hannes Gamper, designer of the fine jewellery brand LA PREZIOSA, is a poetic declaration of love to the newly restored Puccini Theatre in Merano \u2013 a jewel of European Art Nouveau that recently gained international attention through a full-page feature in The New York Times.<\/p>\n During the restoration, Hannes Gamper was particularly captivated by the theatre\u2019s exquisite ceiling. Within its ornamental forms, he discovered a delicate Art Nouveau peony \u2013 a symbol of beauty, sensuality and the profound importance of art and culture. This inspiration gave rise to a filigree, floral and expressive jewellery collection: \u201cPuccini\u2019s Rose.\u201d<\/p>\nPuccinis Rose Collection \u2013 LA PREZIOSA\u2019s Tribute to Art Nouveau, Art and Eternity<\/h3>\n
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