Fashion Trends Summer 2024

As a Welcome Magazine exclusive, Nadia Tschenett will present current trends directly from the international runways. After six years in the fashion department of the German ELLE magazine, the Merano native has been working at LOEWS, the leading PR agency in the haute couture business in Germany. As Unit Director, she headed the fashion budget of Burberry and Jil Sander. Since her return to South Tyrol, Nadia works as a consultant to bigger and smaller clients in the fashion world. Her activity focusses on the organization of events, styling and the creation of professional photo shoots.








Get ready for a burst of energy in Spring/Summer 2024: yellow takes centre stage. With the days getting longer and the weather getting warmer, this sunny hue will be omnipresent – both on the runways of the fashion world and the vibrant streets of the city. Yellow will infuse our wardrobes with a touch of optimism and liveliness. Fill your closet with flowy summer dresses, cheerful accessories, or striking garments in this radiant hue. Let this trend seamlessly blend into your own style and exude positivity while savouring the true spirit of the sunny season.


S H O R T S,  S H O R T S,  S H O R T S

The fashion scene is set to be conquered by shorts in Spring/Summer 2024. They combine elegance and comfort while offering a diverse selection for every conceivable occasion. With a wide range of styles, colours, and playful patterns to choose from, you can create your own unique look. Whether for lounging at the beach or attending an exclusive event, shorts are the ultimate choice. They are an indispensable must-have this season.



In Spring/Summer 2024, the fashion scene is characterised by timeless femininity. It is an invitation to celebrate the beauty of simple elegance. Whether at a garden party or while enjoying a cup of tea at a café, this trend lends your wardrobe a subtle touch of timeless sophistication. It highlights the art of dressing in style and offers a refreshing and sophisticated look for the warm season.

Here you can read the brand new edition of the Welcome-Magazin. Happy reading!


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