LA PREZIOSA – Jay Collection

LA PREZIOSA – Jay Collection. A Tribute to the Beauty of the Jay Feather

TIROLER GOLDSCHMIED, the largest jeweler in South Tyrol, presents its fine jewellery brand LA PREZIOSA, designed and crafted in the family-owned workshop near Merano.

Our in-house brand LA PREZIOSA now comprises 17 collections, all of whose jewellery pieces are designed in South Tyrol and handcrafted from recycled gold in the family-owned workshop near Merano. LA PREZIOSA stands for elegant Italian design, the finest craftsmanship, and a contemporary spirit. The collections range from modern and timeless pieces to opulent high jewellery creations, as well as modern interpretations of traditional costume and hunting jewellery. Today, we are delighted to introduce the LA PREZIOSA – Jay Collection.

“LA PREZIOSA means ‘the precious one’ in German. The aim of our collection is to capture special moments in life forever and allow them to shine in their most beautiful form. Jewellery is more than an accessory, more than design and functionality – jewellery is a companion, a reflection of one’s personality,” says Hannes Gamper.

Jay Collection – A Touch of Luxury

As a nature lover, jewellery designer Hannes Gamper enjoys observing birds, especially the Eurasian jay. This passion is reflected in the Jay Collection, which is refined with pearls, corals, and gemstones. The natural beauty of the jay feather is accentuated by lines of diamonds that highlight the feather’s shape and structure. With his masterful craftsmanship and keen sense of design, Hannes Gamper has created a jewellery collection that reflects the splendor of nature in all its glory. Every detail has been crafted with the utmost care and precision to create a unique aesthetic that emphasizes the beauty of the jay feather.

The Jay Collection is crafted from high-quality 18-carat gold, lending each piece a touch of luxury. The use of pearls, the finest corals, and gemstones adds further elegance and sophistication to the designs. Every piece in the Jay Collection has been created with great attention to detail and exceptional craftsmanship. The combination of radiant gold, sparkling diamonds, and shimmering pearls creates a harmonious composition that expresses the uniqueness and beauty of the jay feather. The Jay Collection is not only an expression of style and refinement, but also a tribute to the fascinating world of birds and nature. Each piece of jewellery is a work of art in its own right and tells a story of elegance and grace. Immerse yourself in the world of the Jay Collection by Hannes Gamper and be enchanted by the beauty and fascination of the jay feather. Wear a piece of nature and craftsmanship with pride and express your passion for nature through this exquisite jewellery.

Like all our LA PREZIOSA collections, this one is also crafted in our family-owned workshop in South Tyrol. All jewellery pieces in the Jay Collection are made from 18-carat recycled yellow, white, or rose gold.

Thank you for joining us on a journey into the world of LA PREZIOSA.