Puccini's Rose

Puccini’s Rose – LA PREZIOSA’s Tribute to Art Nouveau, Art and Eternity

The latest creation by Hannes Gamper, designer of the fine jewellery brand LA PREZIOSA, is a poetic declaration of love to the newly restored Puccini Theatre in Merano – a jewel of European Art Nouveau that recently gained international attention through a full-page feature in The New York Times.

During the restoration, Hannes Gamper was particularly captivated by the theatre’s exquisite ceiling. Within its ornamental forms, he discovered a delicate Art Nouveau peony – a symbol of beauty, sensuality and the profound importance of art and culture. This inspiration gave rise to a filigree, floral and expressive jewellery collection: “Puccini’s Rose.”

The collection translates the flowing lines of the theatre’s Art Nouveau style into small, sculptural treasures crafted from 18-carat recycled gold – handmade with masterful skill in the family-owned atelier in South Tyrol. Each rose is individually shaped, radiating the elegance of bygone eras while remaining light and contemporary – a jewel suspended between past and present.

Yet “Puccini’s Rose” is more than an aesthetic homage. It stands for appreciation, permanence and connection – values that have always defined LA PREZIOSA’s craftsmanship.

The new collection will be presented for the first time on November 30, 2025, as part of the book launch dedicated to the restoration of the Puccini Theatre. In the historic foyer, visitors will not only immerse themselves in the world of Art Nouveau but also experience the delicate jewellery that emerged from this architectural masterpiece.

With “Puccini’s Rose,” LA PREZIOSA celebrates the power of art – and the beauty of a symbol that transcends time.

Like all LA PREZIOSA collections, this one is also crafted in our family-owned atelier in South Tyrol. All pieces in the Puccini’s Rose collection are made of 18-carat recycled gold.