50 Shades of Grey

In today’s era, gray and white hair are more fashionable than ever. An increasing number of women are consciously choosing to embrace their natural hair color and celebrate the beauty of aging. The trend of gray and white hair has taken over the world of fashion. On runways and in magazines, models with silver streaks and snow-white curls are admired. Gray and white hair are no longer seen as signs of aging but rather as expressions of style and elegance.

These six exceptional women proudly sport their gray hair because they know that each strand tells a story. These hair strands are like 50 Shades of Grey, a unique blend of wisdom, life experience, and a lifelong quest for knowledge. They are a symbol of a mature personality that has developed and grown over the years.

Jewelry is a constant companion for these women. Their necklaces, bracelets, and rings are not just decorative accessories but tell stories of special moments, milestones, and memories. Each piece of jewelry is a symbol of the strength and value they carry within themselves.

Strong, confident women with gray hair and a rich personality are a wonderful asset to our world. They remind us that age, hair color, or societal norms do not set limits on what we can achieve. They show us that life in every phase offers a wealth of possibilities and experiences waiting to be discovered.


Ms. Inge Lechner

The elegant 83-year-old lady, whom I affectionately refer to as the Grande Dame, made the decision to leave Merano at the tender age of 22 to explore the beauty of the world. She spent many years in the fascinating regions of Africa, in Rome, and on the picturesque island of St. Barth. Finally, six years ago, she returned to her beloved hometown of Merano.

Her incomparable style and pronounced fashion affinity never cease to fascinate me. Every time I meet her, I am eager to see which extraordinary outfit she has chosen this time. When it comes to jewelry, she is just as tasteful and confident as in her wardrobe. Her youthful spirit and the captivating stories she carries with her lend a timeless elegance to her aura.

50 Shades of Grey

The impressive collection of Fope jewelry in rose gold, white gold and yellow gold impressively underlines Ms. Lechner’s sophistication and determination.


50 Shades of Grey

The elegant Tahitian pearls radiate an aura of mystery and elegance, just like Ms. Lechner herself.


Judith Reichegger

The 35-year-old 😉 entrepreneur has encountered numerous highs and lows in her life. Her enthusiasm for life and her cheerful laughter have consistently been her companions on her life journey. She is always prepared to tackle new challenges with significant dedication and drive. In terms of fashion, she leans towards a casually elegant style and has confidently discovered her own, unique look.

50 Shades of Grey

Judith presents our vibrant LA PREZIOSA Pompei jewelry with a lot of power and fun.

The earrings and rings are brand new in this collection.

50 Shades of Grey

Judith particularly likes the Ole Lynggaard Copenhagen Elephant Pavè pendant.


Sonya Maria Etzthaler

Sonya works as a secretary in a medical practice, and her friendly and radiant personality has a calming effect on people. Although Sonya has never dyed her hair in her life, she is frequently asked if she has colored the fashionable white-gray streaks.

50 Shades of Grey

The harmonious combination of the LA PREZIOSA Allegretto jewelry pieces with black and white diamonds makes Sonya shine.

50 Shades of Grey

The contemporary Pesavento silver jewelry radiates modern elegance.


Owena Mutschlechner

Fashion is a way of life for her. Owena, 50 years young, has extensive experience as a fashion consultant. For her, jewelry is not just an accessory but an expression of personality and an essential component of a complete outfit. This is not her first time in front of the camera, as she modeled in her youth. Her experience is evident.

50 Shades of Grey

A majestic aura envelops Owena when she wears LA PREZIOSA Inka jewelry. It simply makes her look even more breathtaking.

50 Shades of Grey


Monika Duregger

Dr. Monika, an incredible 61 years young, has the ability to delve deep into our inner selves. The psychologist, with numerous specializations under her belt, has been practicing in her field for many years. In addition, she has also attended an Interior Design School. As a result, she exhibits a special interest in exquisite jewelry, as well as fascinating shapes and color combinations.

50 Shades of Grey

The casual Tamara Comolli jewelry in white gold with diamonds and blue gemstones radiates alongside Monika.

50 Shades of Grey

The Marco Bicego jewelry with radiant blue aquamarine and elegant oval gold discs bestows upon Monika a charming grace.


Elisabeth Motsch

Elisabeth Motsch, 61 years young, is much more than an expert in image and style. She is regarded as a leading authority on the communicative power of clothing and jewelry. As an image consultant, she designs tailor-made concepts for companies. Tiroler Goldschmied has been working closely with her for many successful years. For her, the harmonious coordination of shapes and colors plays an essential role.

50 Shades of Grey

The LA PREZIOSA High Jewellery earrings and ring, featuring an exceptionally unique gemstone that radiates in a soft pink-gray gradient, captivate Elisabeth with their masterful design and craftsmanship, particularly.


We loved doing a photoshoot with these fascinating women.

Enjoy our “50 Shades of Grey.”


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