Fashion Trends Summer 2026

As a Welcome Magazine exclusive, Nadia Tschenett will present current trends directly from the international runways. After six years in the fashion department of the German ELLE magazine, the Merano native has been working at LOEWS, the leading PR agency in the haute couture business in Germany. As Unit Director, she headed the fashion budget of Burberry and Jil Sander. Since her return to South Tyrol, Nadia works as a consultant to bigger and smaller clients in the fashion world. Her activity focusses on the organization of events, styling and the creation of professional photo shoots.

W H I T E   S H I R T

The white shirt is one of the hottest classics this season. Whether loose-fitting or tailored: it looks both modern and timeless. In the shows of Balenciaga under Pierpaolo Piccioli and Chanel under Matthieu Blazy, the white shirt – matched with a black skirt – embodies an elegance characterised by minimalism.

S U M M E R   L E A T H E R

Leather proves surprisingly light and summery. Soft textures and bright natural tones take away the material’s heaviness. Whether as a skirt, as shorts or as a jacket: leather looks modern, casual and versatile – especially when combined with cotton or silk.

P R I M A R Y   C O L O U R S

Primary colours energise the season. Bold blue, bright red and vibrant yellow add refreshing accents and are particularly striking in minimalist looks. If you prefer a more subtle approach, start with your accessories: bags or shoes in primary colours are perfect to liven up your outfit.

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